UNDER CONTRACT AND PENDING
Under contract and pending: what a listing video still does
Once a seller accepts an offer, the listing moves to a status such as contingent, active under contract or pending, and the marketing changes purpose. Some sellers want backup offers, so the home still needs to be shown; others want quiet until closing. A finished video made from the listing photos serves both: it can keep backup buyers interested and it shows future sellers how you present a home. ListingVideosAI makes that video from the photos you already have, delivered 24 to 72 hours after you send the listing.
The video presents the home. Whether and how you market a property under contract depends on the seller's instructions and your MLS rules.
One listing video uses up to 20 photos.
Last updated October 2026
Making a video while the sale is in progress
- 01
Ask the seller first
Confirm whether the seller wants backup offers or would rather keep marketing quiet. Then choose the photos that represent the home fairly: exterior, main living spaces and the features buyers responded to.
- 02
Upload the set to a new listing
Create the listing in ListingVideosAI and add up to 20 photos. JPEG, PNG and WebP are all accepted, and each photo can be up to 50 MiB.
- 03
Review before it goes anywhere
Confirm the listing when the photos look right. The finished video returns 24 to 72 hours after you send the listing, and you decide where it goes, if anywhere, while the contract is open.
How agents use a video while a home is pending
Status rules and seller wishes differ, so the video's job varies. These are the common uses.
Collecting backup interest
Where the status allows showings, a video helps buyers decide whether to tour a home that may come back. Share it with buyer agents who ask about backup positions.
A portfolio piece for listing appointments
A well presented pending sale is good evidence of how you market. With the seller's agreement, show it to future sellers as an example of your work.
Thanking the seller
Sellers often like to have the finished video of their home. It is a natural thing to share once the sale is moving.
Keeping status in your copy
If you post the video, say clearly in your text that the home is under contract. Do not imply it is still fully available.
Waiting for closing
Some agents hold the video until the sale closes and use it then for their own marketing. That avoids any doubt about status.
What under contract statuses mean for marketing
Statuses differ by MLS
Terms such as contingent, active under contract, pending and under agreement mean slightly different things in different MLSs. Learn which one applies before you post.
Backup offers keep options open
A seller with contingencies in the contract may accept backup offers so the home does not restart from zero if the first buyer drops out.
Showing rules change
Some statuses allow showings and some do not. Your MLS and the seller decide whether buyers can still tour the home.
Advertising must match status
Real estate advertising rules generally require that a property marketed as available is actually available, so status wording in posts matters.
Made from the photos you already have
The video is made from still photographs of the home; no new shoot or filming trip is needed.
One property per video
One video credit covers one listing, one property with up to 20 photos.
Video uses by status
| Situation | Can the video help? | Watch for |
|---|---|---|
| Seller wants backup offers | Yes, shared with buyer agents | Say the home is under contract |
| Seller wants quiet marketing | Hold it for later | Respect the seller's instructions |
| Status allows no showings | As a portfolio piece only | Do not suggest availability |
| Closing is near | As a thank you to the seller | Ask before you share publicly |
| After closing | As an example of your work | Follow your MLS sold marketing rules |
What is an under contract listing video?
An under contract listing video is a property video made or used while a home has an accepted offer that has not yet closed. Agents use it to collect backup interest where allowed, to thank the seller, and as an example of their marketing. ListingVideosAI makes it from the listing photos you choose and returns it for your review.
It is not an announcement of the sale. Status wording, sale terms and any closing news belong in your own copy.
Under contract questions
Is it allowed to market a home that is under contract?
It depends on your MLS, your state's advertising rules and the seller's instructions. Many agents may share a pending home only with clear status wording. Check before you post.
Can a video help me get backup offers?
It can give buyers who missed the home a good look at it, which helps them decide whether to take a backup position. The decision to accept backups belongs to the seller.
Should I wait until closing to share the video?
If the seller prefers quiet marketing or the status does not allow showings, waiting is the safer choice. The video does not expire, so you can share it later.
Will the video say the home is pending?
No. The video presents the property from your photos. State the status in your post text or listing remarks.
How long after I send the listing will I have the video?
The finished video arrives 24 to 72 hours after you send the listing, so it is usually ready well before most closings.
What is not part of the video?
No filming, no status text and no posting for you. You receive the finished video for review and decide where it goes.
More listing moments
The photos are already there
Keep the home's story while the sale closes
Agree with the seller how the video will be used, create a listing with the photos and confirm it when you are ready.
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