LISTING VIDEO AND THE MLS
MLS: checking your rules before adding a listing video
Every MLS writes its own rules on media, and those rules differ more than most agents expect: some have a dedicated video field, many have a tour link field, and many restrict agent and brokerage identification in media that the public sees. Because MLS data is passed on to portals and agent websites, a mistake in a media field can travel far and may lead to a fine. ListingVideosAI makes the finished video from your listing photos; it does not promise that the video meets any MLS rule, so check your own MLS rules, and contact support@listingvideosai.com before ordering if your MLS needs something specific.
ListingVideosAI does not enter anything into your MLS; you review the finished video and decide whether your MLS rules allow it.
One listing video uses up to 20 photos.
Last updated October 2026
A listing video and your MLS, step by step
- 01
Choose photos already approved for the MLS
Use photos that already meet your MLS photo rules, since the video draws on the same images. Cover the exterior and the main rooms, as the MLS gallery does.
- 02
Create a listing and upload them
Set up a listing and add as many as 20 of those MLS-ready photos in JPEG, PNG or WebP. Keep your own copies of the originals for the MLS.
- 03
Confirm, review and read your MLS rules
Buy one video or use a credit, check the photos and confirm. While you wait for the finished video, which arrives 24 to 72 hours after you send the listing, read your MLS's current rules on video and tour links.
What to check in your MLS rules
MLS media rules are local. These are the questions agents usually need answered.
Is there a video field?
Some MLSs accept a video or a link to one; others only have a tour link field. Know which yours has before you plan.
What may appear in public media?
Many MLSs restrict agent names, contact details and brokerage identification in media shown to the public. Read the rule before adding anything.
Where is the field syndicated?
MLS fields are often passed to portals and IDX sites. Check which fields travel and where.
Do photo rules apply to the video?
MLS photo rules on accuracy and disclosure, such as for edited or staged images, may also apply to video made from those photos.
What are the penalties?
MLSs can fine members for media violations. Your MLS's rules or staff can explain current penalties.
Is there a timing rule?
Where your MLS has adopted a cooperation policy tying public marketing to MLS submission, a video shared publicly may count as marketing. Check the current version.
What to know about MLS media rules
Rules vary by MLS
Each MLS sets its own media rules, so advice from another market may not apply to yours.
Public media often excludes agent identification
Many MLSs limit agent and brokerage details in media visible to the public.
MLS data travels
MLS listings are passed on to portals, brokerage sites and IDX feeds, carrying their media with them.
Accuracy rules apply
MLS rules generally require that media fairly represent the property, including disclosure of staged or altered images.
Honest presentation
Only upload photos you have permission to use, do not use the video to misrepresent a property, and review it before publishing.
Specific needs go to support
For a specific format or platform requirement, contact support@listingvideosai.com before ordering.
MLS media questions to answer
| Question | Why it matters | Where to find the answer |
|---|---|---|
| Video field or tour link field? | Decides how the video is added | Your MLS input guide |
| Agent details allowed in public media? | Violations can lead to fines | Your MLS rules |
| Which fields are syndicated? | Media may appear on portals | MLS staff or syndication settings |
| Disclosure for staged photos? | The video uses the same photos | MLS photo rules |
| Marketing timing rules? | Public sharing may count | Your MLS's current policy |
What is an MLS listing video?
An MLS listing video is a property video added to a listing in a multiple listing service, usually through a video or tour link field, under that MLS's own media rules. ListingVideosAI makes the finished video from your photos; whether and how it goes into your MLS is decided by your MLS rules.
It is not a promise of an MLS-compliant version. ListingVideosAI makes one finished video per property, and you check your own MLS rules.
MLS questions
Will the finished video meet my MLS rules?
That is not promised. Rules on video, tour links and agent identification vary by MLS. Check your own MLS rules, and contact support@listingvideosai.com before ordering if you need something specific.
Can I put the video in the MLS tour field?
It depends on what your MLS allows in that field. Many MLSs have strict rules on what public tour links may contain.
Does my MLS photo disclosure rule apply to the video?
It may. If photos were virtually changed, follow your MLS's disclosure rules and keep unaltered photos available.
Does ListingVideosAI add the video to my MLS?
No. You review the finished video and decide how to use it under your MLS rules.
Can I make the video from my MLS photos?
Yes, if you have permission to use them. Upload up to 20 as JPEG, PNG or WebP.
Related portals and photo sources
The photos are already there
Check your MLS, then make the video
Create a listing, upload photos already approved for your MLS and confirm it. Read your MLS rules while the finished video is on its way.
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