QUIET AND OFF-MARKET SALES
Off-market listings: a private property video for selected buyers
Some sellers prefer not to put their home in front of the whole market: privacy, a pending divorce, a high profile owner or simply wanting to test a price. In an off-market or pocket sale, the agent shares the home with a small circle of buyer agents and buyers, often without public photos. A finished property video made from the photos is easy to send to that circle and gives a fuller picture than a few attachments. ListingVideosAI makes the video from the photos you have, and you decide who sees it.
Marketing rules for off-market sales vary. Check your MLS policy before you share a video beyond a private group.
One listing video uses up to 20 photos.
Last updated October 2026
Preparing a video for a quiet sale
- 01
Choose what to reveal
Agree with the seller which rooms can be shown. Many quiet sellers prefer photos without family photos, documents or anything that identifies them. Keep the exterior, the main rooms and the strongest features.
- 02
Upload to a listing
Create a listing in ListingVideosAI and add up to 20 photos. Your uploads stay saved while you and the seller decide on the final selection.
- 03
Confirm and share privately
When the selection is agreed, confirm the listing. The video is ready 24 to 72 hours after you send the listing, and sharing it is in your hands: send it only to the people the seller approved.
How agents use a video in an off-market sale
An off-market sale lives on direct conversations. The video gives those conversations a common reference.
Send it to buyer agents with matching clients
A message to a few agents who have active buyers in that price range, with the video, is the core of most quiet sales.
Remove personal details from the selection
Skip photos with family pictures, mail, diplomas or anything that names the owner. A quiet sale is often about privacy as much as price.
Keep the address out of your covering note
If the seller wants discretion, describe the area rather than giving the street until a buyer agent is serious.
Use it to test a price
A seller unsure of the market can learn a lot from how a small group of buyers responds before going public.
Move to full marketing cleanly
If the home goes public later, the same video can join the wider launch. Check that the photos still match the home first.
What to know about off-market listings
MLS rules may require submission
Many MLSs follow cooperation rules that require a listing to be entered once it is publicly marketed, while allowing some form of office exclusive or delayed marketing. Know where public marketing begins in your MLS.
Sellers trade exposure for privacy
A quiet sale reaches fewer buyers. Sellers should understand that trade, and many brokerages require a signed acknowledgment.
Fair housing still applies
Choosing who sees a private listing must not exclude buyers on protected grounds. Base the circle on price range and criteria, not on who the buyers are.
Privacy is often the reason
Owners who are well known, going through a separation or simply private often want to avoid public photos of their home.
You review it and decide its use
The agent reviews the finished video, then uses it in their own marketing; ListingVideosAI does not share or post it.
Off-market video checklist
| Item | Why it matters | What to do |
|---|---|---|
| Seller's privacy wishes | Some rooms or items identify the owner | Agree the photo selection with the seller |
| MLS cooperation rules | Public marketing may trigger submission | Check your MLS policy before sharing widely |
| Who receives the video | Fewer recipients, more control | Send only to approved agents and buyers |
| Fair housing | The circle must not exclude protected groups | Select by price range and criteria |
| Going public later | The video can join the launch | Check the photos still match the home |
What is an off-market listing video?
An off-market listing video is a property video shared privately with selected buyer agents and buyers during a quiet sale, instead of being posted publicly. With ListingVideosAI it is made from listing photos you choose with the seller and returned for your review; who sees it is up to you and the seller.
It is not a private hosting service. ListingVideosAI makes the video; how you share it is your choice.
Off-market questions
Can I share a video of an off-market home on social media?
Usually that counts as public marketing, which can trigger your MLS submission rules. Keep an off-market video to direct sharing unless the seller and your MLS rules allow more.
Which photos should I leave out?
Anything that identifies the owner: family photos, diplomas, mail, artwork that is personal. Many quiet sellers also leave out the street view until a buyer is serious.
Is an off-market sale good for the seller?
It can protect privacy and let a seller test a price, but it reaches fewer buyers. Explain that trade clearly, and follow your brokerage's disclosure requirements.
How do I decide who receives the video?
By price range, buyer criteria and agent relationships. Do not select or exclude recipients based on protected characteristics.
When will I have the video?
It comes back 24 to 72 hours after you send the listing, so you can line up the private outreach while you wait.
Can one video cover several quiet listings?
No. One video covers one property, made from up to 20 photos of that home.
Related moments
The photos are already there
Show the home to the right few
Agree the photo selection with the seller, create a listing and confirm it when you are ready for private outreach.
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